It's Easier Than You Think To Grow Your Fanbase, Build A Buzz, And Expand Your Market With Social Media Promotions...
All While Having Plenty Of FUN!
RE: Your Next Online Promo
Dear Online Entrepreneur:
Want to know the best way to grow your mailing list and build your business that you're NOT doing? Run a social media promotion.
With the rise of social networks in the past few years, it's no wonder we're seeing a trend toward these interactive promotions designed to get people talking about and to the brand or business, and to build an enormous buzz that carries on well past the contest's closing date.
You may have even entered a few contests yourself, enjoying the
camaraderie and good-natured competition, daydreaming about winning the prize (even if it's just a set of measuring spoons from a little-known food blogger), and watching for updates about leaders and new entries. You know how much fun they can be, so why the hesitation in hosting your own contest?
If you're like most people, you're worried that...
- It would take too much work.
- You'd break a rule and get banned.
- No one would enter and your contest would be a giant flop.
- The return on your time and money investment wouldn't be worth the trouble.
- You'd forget some critical piece of the puzzle and embarrass yourself very publicly.
- Your fans and followers wouldn't be interested.
I'm not going to lie - these things are all possible if you're unprepared and don't do your homework. But what you really need to understand is...
What You Can Gain From A Social Media
Promotion Far Outweighs The Risk
The incredible number of people who spend hours each week on social media should be enough to convince you that social media promotions are well worth their time and energy. But if you need more convincing, consider what a well-run promotion can do for your business:
- Dramatically increase your mailing list - not to mention the number of fans and followers.
- Improve your search engine rankings - you know how important social media is to Google these days!
- Reach new markets - fans who willingly share your
business with their friends, family, and colleagues are the best sales people you can find.
- Good press - there's nothing like a valuable giveaway to grab the attention of bloggers and others in your niche.
- Build new relationships - not only with fans and customers, but with potential JV partners, affiliates, and more.
- Learn about your market - this kind of fast-turnaround promo is perfect for learning exactly what your audience wants and needs - and what they don't!
So don't think of running a contest or promotion as simply giving something away for very little gain - think of it as a powerful and proven marketing strategy you can start using today.
Now that you know what you have to gain by running a social media promotion, you have to ask yourself...
"Is My Market Ready For This Kind Of Contest?"
It's true - some markets are better suited for online contests and promotions than others. You may have an audience of people who just don't participate on Twitter or Facebook, for example. Or your market may be primarily offline. Or maybe they're just not the kind of people who enter into drawings and sweepstakes.
Or so you think.
Here's the truth: ANY demographic can be a good fit for a social media promotions. You just have to design a promotion that appeals to them.
If you love cooking and eating healthy foods, would you enter a contest in which the prize was a McDonald's gift certificate? Probably not. But if the contest and prize interested you, was in line with your beliefs and values, and offered a reasonable chance to win, you'd jump at it, right?
Of course. And so will your market. You just have to use a little creativity. This new report will show you exactly how to design a promotion your market will love. In fact, The Online Contest Profit Blueprint will not only show you all the ins and outs of running a contest, it will help you...
Get Excited About Marketing Again
It's true. We spend so much time doing routine (and sometimes boring) promotion for our business that we forget how much fun it used to be. Remember when landing a guest blog spot was thrilling? And setting up a new Facebook fan page was something you looked forward to?
Social media promotions are just what you're looking for if you've found yourself less than thrilled with the prospect of writing another blog post or sending yet another email. They're fun, they're easy to manage, and by definition, they're short-lived, so you'll never be stuck with something you don't care to maintain.
If that doesn't put some excitement back in your marketing day, I don't know what will. Even better, I've laid out an entire step-by-step plan for...
Creating, Managing, And Mastering Social Media Promotions
Don't let anyone tell you that planning and running a contest of this kind is simple. There's a lot to consider, plenty of rules to follow, and perhaps even penalties if you mess up. In this easy to follow guide, we'll start with the basics, such as...
- Which laws govern contests and promotions and where to get more information - the last thing you want is to violate a state or federal law.
- 10 points your disclosure statement must cover - skip this step and you could be in hot water before you even begin!
- Examples of well-run contests - so you can see what's working for other companies (and what's not)
- How to tell the difference between a contest and a sweepstakes - and why you should care (hint: your government does care).
- Platform specific rules and where to find them - because not all social media is created equal.
Then we'll dive right into more advanced topics, so you can plan your promotion from start to finish without worrying you're missing some important piece of the puzzle. We'll cover things like...
- 9 places to publicize your promotion - and the one place you should always avoid.
- 7 ways to build a buzz - because without help from your fans, your promo might just flop.
- Tips for awarding the prize - mess this up and your integrity could be called into question.
- One simple step you can take to turn a single promotion into a springboard for future successful contests.
- 10 ways to track and test your results to ensure your next promotion is even more effective.
- How to ensure you're playing within Facebook's guidelines - including 5 things that might just get your page banned.
- The number one thing you must do if you plan to run your promotion on Facebook - miss this, and you're in for a tough go of it.
- 5 contest rules Twitter wants you to know (and rigorously follow)
Plus, I've even included a printable contest planning worksheet to help you keep all the details straight during the planning stages. You'll be able to easily manage everything about your contest, including...
- Dates and objectives - unless you know your goal, you won't have a clue if you were successful or not!
- Promotional Tweets and status updates - so you can track which ones worked and when.
- Prizes and their donors - a thank-you card after the contest is a nice way to build a lasting relationship.
- Promotional blog posts - so you can make sure your market knows about your contest.
- Paid advertising avenues - so you can test and tweak and repeat your success for the next contest.
- Graphics and other promotional material - because the only way to judge the return on your investment is to know how much you spent and where.
You can see that there's a lot more to running a good promotion than just asking people to "like my page." But it doesn't have to be overwhelming if you can follow in the footsteps of someone who has "been there and done that" and who knows what steps you need to take. |
You already know that large and small businesses alike are gaining followers, building a loyal fan base, and making inroads into new markets with fun, effective social media promotions. The only question is, why aren't you? 
Yes! I want to get my hands on "The Online Contest Profit Blueprint" today. I understand that I will get:
